Refreshingly Honest
Honest Tea
Art Director: Ishaan Mohindra
Honest Tea prides itself on being upfront about what’s beneath the surface of every bottle. So in order to spark some conversation about the importance of honesty in this integrated campaign we got people to get more honest where it matters most… in their relationships.
An Experiential Restaurant
Each course at the coffee shop can be redeemed with honesty.
A look outside
An inside look
Menu with honest questions
Socially through Tinder
A sponsored card on Tinder with a statistic about dating profile dishonesty being linked to poor relationships, and offer users a chance to get some healthy conversation starters to kick start their new relationships on the right foot.
Tinder messages from Honest Tea after the user swipes right on the sponsored card. Giving users the chance to message with the brand so we can help drive a more honest conversation between Tinder matches.
Socially on Twitter
National Honesty Day is the perfect opportunity for Honest Tea to chime in about the importance of being honest on social media. Our pop-up notification will appear when users are creating a new tweet, to encourage them to double check and make sure they’re being honest not only with others but with themselves. HonesTea is the best policy.