Bike Launch
Social Posts
2024 Street Glide®
Ask: Create a social campaign for the Harley-Davidson Bike Models launching for 2024.
Execution: 12 models, 4 post types, 3 versions of each, 1 cohesive campaign to bring in the next era of riding.
Static In-Feed
Post Copy: Endless adventures are at your fingertips when you test ride the repowered and reimagined 2024 Street Glide®.
Head: Your rides will never be the same
Description: The 2024 Street Glide®
CTA: Test Ride
Carousel In-feed Post
Post Copy: Rise to the challenge of the open road with increased torque and horsepower. Test ride the 2024 Street Glide®.
Head: Feel it for yourself
Description: The 2024 Street Glide®
CTA: Test Ride
Static Story
Carousel Story
