No Bitter Endings
Heineken Silver
To launch Heineken Silver the campaign “All the Taste, No Bitter Endings” was born. It underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavor – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written.
Worked on when I freelanced at BBH USA.
Viking Saga
Good things deserve to end well. Whether it’s a game of football. A night out with friends. An epic movie. Or a beer. That’s what’s so special about Heineken Silver. Its crisp and refreshing taste with 3.2 carbs and 95 calories means it always ends on a high note, and never on a bitter one. And what better way to show that than a ferocious and furious Viking king who has a change of heart.
